tools4uplift: Tools for Uplift Modeling

Uplift modeling aims at predicting the causal effect of an action such as a marketing campaign on a particular individual. In order to simplify the task for practitioners in uplift modeling, we propose a combination of tools that can be separated into the following ingredients: i) quantization, ii) visualization, iii) variable selection, iv) parameters estimation and, v) model validation. For more details, see <>.

Version: 1.0.0
Depends: R (≥ 3.1.2)
Imports: BiasedUrn, dplyr, glmnet, latticeExtra, lhs
Suggests: lattice
Published: 2021-01-06
DOI: 10.32614/CRAN.package.tools4uplift
Author: Mouloud Belbahri, Olivier Gandouet, Alejandro Murua, Vahid Partovi Nia
Maintainer: Mouloud Belbahri <mouloud.belbahri at>
License: GPL-2 | GPL-3
NeedsCompilation: no
In views: CausalInference
CRAN checks: tools4uplift results


Reference manual: tools4uplift.pdf


Package source: tools4uplift_1.0.0.tar.gz
Windows binaries: r-devel:, r-release:, r-oldrel:
macOS binaries: r-release (arm64): tools4uplift_1.0.0.tgz, r-oldrel (arm64): tools4uplift_1.0.0.tgz, r-release (x86_64): tools4uplift_1.0.0.tgz, r-oldrel (x86_64): tools4uplift_1.0.0.tgz
Old sources: tools4uplift archive


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